As artificial intelligence and, in particular, generative AI (genAI) adoption continues to rise, so do concerns about model security and accuracy. According to recent McKinsey research, 51% of organizations viewed cybersecurity as a major AI-related concern and 63% recognized model inaccuracy as a relevant risk.
On the other hand, the same report found that organizations are finally starting to see value from their AI investments, particularly in business functions like supply chain and inventory management. Addressing AI security concerns with a thoughtful, multi-layered strategy can help mitigate risk while improving model accuracy, allowing companies to maximize value.
This blog outlines five of the biggest AI security challenges to overcome before describing the tools, techniques, and best practices for improving AI outcomes.
Some of the biggest AI security concerns and challenges include:
AI models, software integrations, and supporting infrastructure could contain vulnerabilities that malicious actors can exploit to access sensitive data or interfere with model performance.
Malicious actors may tamper with the data used to pre-train or fine-tune an AI model, negatively affecting inference accuracy or causing otherwise undesired behavior.
The data used for model fine-tuning, prompt engineering, and retrieval augmented generation (RAG) may contain personally identifiable information (PII), increasing the risks of compliance issues, accidental leaks, and targeted data breaches.
Since AI models ingest data and prompts from all over the world, model developers and operators must maintain compliance with a wide variety of region-specific data privacy regulations. This regulatory landscape is constantly evolving to deal with AI privacy issues like deepfakes, which further increase compliance complexity.
Click here for a list of current AI-related data privacy regulations around the world.
Cybercriminals use increasingly sophisticated threats to target AI models because they want to manipulate model behavior for sabotage or fraud, seek sensitive information, or simply wish to exploit AI models' “inexplicability” to avoid detection.
AI Attack Type |
Description |
Poisoning |
Intentionally contaminating a training dataset to negatively affect AI performance or behavior. |
Inference |
Probing an AI model for enough PII-adjacent information to infer identifiable data about an individual. |
Data linkage |
Combining semi-anonymized data outputs from an AI model with other publicly available (or stolen) information to re-identify an individual. |
Prompt injection |
Inserting malicious content into AI prompts to manipulate model behavior or extract sensitive information. |
Evasion |
Modifying input data in a way that prevents the model from correctly identifying it, compromising inference accuracy. |
Backdoors |
Contaminating a training dataset in a way that results in undesirable model behavior in response to certain triggers. |
Training data extraction |
Probing a target AI model to reveal enough information for an attacker to infer some of the training data. |
Infrastructure attacks |
Targeting the underlying hardware and software that supports the AI model to gain access to sensitive data or compromise model performance. |
Taking a multi-layered approach to model security can help companies address AI security concerns while improving model performance, accuracy, and overall outcomes.
Organizations should implement targeted security policies, procedures, and tools that defend against AI-specific attacks like those described above. Examples of AI attack mitigation tools and techniques include:
While it’s important to defend against known threats, malicious actors are using adversarial AI models to create sophisticated new attack vectors at a pace that cybersecurity tools and analysts can’t possibly keep up with. This makes it imperative for technology leaders to select a third-party AI solution developed according to secure practices – or take a security-first approach to developing their own models.
For example, a major reason that AI-targeted attacks are difficult to detect is that most models are still “black box” systems with poorly understood decision-making logic and inference bases, making it impossible to anticipate and protect model vulnerabilities. Developing artificial intelligence according to the Explainable AI (XAI) methodology allows human engineers and operators to understand how the model works, which makes it possible to analyze and defend weaknesses.
Another important model security concept is continuous validation of model security and performance. Testing continuously throughout the development and training processes can help detect any vulnerabilities that arise as the model’s inferences grow more complex and its capabilities are extended through APIs and other third-party dependencies.
An AI model or application isn’t truly secure unless its underlying systems are adequately protected. AI infrastructure security best practices include:
For a more in-depth analysis of AI security concerns and protection strategies, download our AI Security Whitepaper.
Implementing a strong, multi-layered AI security strategy helps mitigate breach risks and compliance issues, ultimately saving organizations money in the long run. However, a secure AI strategy also allows companies to safely use more data for training and inference, thereby improving AI outcomes.
Cleansing AI data of PII and toxicity allows more data to be used in training, fine-tuning, or RAG inference, providing more context to improve model accuracy. A tool like Granica Screen can help detect PII, toxicity, and bias to improve the efficacy, fairness, and trustworthiness of model decisions.
Screen is a data privacy service for training data, prompts, and outputs in cloud data lakes and lakehouses. It works in real-time with extremely high accuracy, detecting PII, toxicity, and bias in data and masking sensitive information with realistic synthetic data before it’s passed to the genAI model. As part of a multi-layered AI security strategy, Granica Screen can help drive business value for critical AI investments.
Get an interactive demo of Granica Screen to learn how it can help you overcome your biggest AI security concerns.